Analyses of Healthy Lifestyle Preferences and Habits Among Generation Z University Students

The main objective of this research was to explore the consumer attitudes of Generation Z college students towards healthy lifestyles. The primary data collection method was individual interviews. A total of 58 interviews were conducted with students of the Faculty of Foreign Trade at BGE and students of marketing at the Keleti Károly Faculty of Economics at Obuda University. The research covered health maintenance, lifestyle changes, exercise, healthy eating, ways of obtaining information, maintaining mental health and related issues. The qualitative results are not generalisable to the whole population, but provide a good basis for further quantitative studies in the future, where the associations found can be quantified by means of a questionnaire.