Relationship between Participation in Implementation, Cultural Collectivism, and Psychological Empowerment among Women in Zanzibar Tourism Industry

Purpose- Women's vulnerability and unsustainable position in the workforce necessitates a comprehensive approach to empower them psychologically to enhance their well-being, particularly within the tourism industry. Hence, this study aimed to examine the relationship between cultural collectivism, participation in implementation, and psychological empowerment among women in Zanzibar’s tourism industry.Methodology- The study adopted a quantitative research approach and used a survey and causal designs. The data were collected using structured questionnaires from 387 women in tourism activities from nine wards of Zanzibar, and the respondents were selected using a multi-stage cluster sampling technique. The study used IBM SPSS to analyze the data. Findings- The study discovered a high level of psychological empowerment among women in Zanzibar’s tourism industry. Also, the levels of participation in implementation and psychological empowerment were significantly associated. Lastly, participation in implementation significantly predicted psychological empowerment more than cultural collectivism among women in the Zanzibar tourism sector. Research implications – Psychological empowerment among women in the Zanzibar tourism industry may not be achieved and sustained without active participation in implementation, and cultural collectivism respectively. If psychological empowerment is not ensured in this demography, it may hamper sustainable development and societal well-being. Originality/value - The study contributed to the understanding of the levels of psychological empowerment among Zanzibar women in the tourism industry and how participation in implementation and psychological empowerment levels are significantly associated. It revealed the factors necessary to improve the Zanzibar region’s GDP and align the Island with the UNSDGs.