REPRESENTATION OF LIBRARY AND LIBRARIANS IN THE MUSIC VIDEO BERTAHAN/PERGI-RAISA

This research aims to interpret and show how libraries and librarians are represented in the music video Bertahan/Pergi-Raisa. The research method is qualitative using Ferdinand de Saussure’s semiotics analysis to reveal the relationship between signifier and signified which constructs the audience's understanding of libraries and librarians. Signifier and signified regarding libraries and librarians are dissected through the images/video and dialogue between characters. In the Bertahan/Pergi’s clip, the type of library shown is the latest library version, with a typical cafe interior design. However, the library is still described as a place with no visitors and has a dark atmosphere. The library is also represented as a place to look for references, as well as a meeting space between writers and book readers. Apart from that, this clip also represents librarians as people who love reading, respecting toward social interaction, and are able to think critically, moreover they are also kind and intelligent.