How Covid-19 Has Changed Safety in the Car Transportation Sector: A Corpus-Assisted Analysis of Non-Financial Reports

The importance of people’s safety during Covid-19 has resulted in greater attention to this aspect in CSR and ESG disclosures, especially in the field of transport. The relevance of this topic is also reflected in the recent publication of linguistic studies that investigate how companies in some sub-sectors communicate their commitment to passengers’ safety (Rossato & Nocella, 2022; Bondi & Nocella, 2023). This paper explores how safety is discursively constructed and communicated in the car rental and ride sharing sectors, both before and during the pandemic. Working along the lines of corpus-assisted discourse studies (Partington et al., 2013), the research analyses a corpus of English CSR and ESG reports published by international American companies in the above-mentioned fields of transport. Findings suggest a great concern for safety issues and a more inclusive approach to both customers’ and employees’ safety during the pandemic. Additionally, car rental companies show more attention to vehicle safety, while ride sharing operators put more emphasis on road safety. Evidence also suggests that the companies largely employ commissive statements and vague linguistic choices that signal a general lack of transparency on the practices and initiatives enacted to ensure customers’ and workers’ safety.