MANAJEMEN ASET DIGITAL DALAM MENDUKUNG KEBERLANJUTAN KONTEN DI LIBRARY NET TV

Digital asset management (DAM) has become a very important part of the media industry, especially in television stations. The use of Digital asset management (DAM) on NET TV is not just a technological innovation, there is an urgency to maintain business continuity and media content. NET TV understands that it is not only important to create high-quality content, but it is also essential to maintain and utilize it efficiently in the long term. With the implementation of DAM, NET TV can optimize the management of its digital assets, ensuring content can be accessed, managed and reused effectively. The aim of this research is to find out and analyze digital asset management in supporting the sustainability of content carried out by Library NET TV. This research uses a qualitative method with a case study approach. The techniques used in collecting data are interviews and observations, with methodspurposive sampling as a determinant of informants. The results of this research analysis show that creation is divided into in-house and out-house. Asset management includes ingest, editing, QC, and indexing and metadata stages with Dublin Core standards. The long-term archiving process uses LTO. Distribution is carried out according to the NET Corner SOP, as well as asset reuse using INVENIO software with metadata search. Content sustainability involves an iterative cycle from creation to reuse of digital assets.