Research on the Collaborative Education Model for Digital Media Technology Talents in University-Enterprise Cooperation

In the context of the development of information technology, many new things have emerged, and digital media is one of them. Digital media belongs to an emerging field. With the acceleration of information construction in various industries, the demand for digital media technology talents in the market is constantly increasing, which puts forward higher requirements for the cultivation of digital media talents in vocational colleges. Therefore, the article analyzes the role of school enterprise cooperation in the cultivation of digital media talents in vocational schools and the current development status of the digital media market. Subsequently, it studies the current situation of digital media technology talent cultivation under school enterprise cooperation, and finally explores the construction path of digital media technology talent cultivation mode under school enterprise cooperation, in order to improve the quality of digital media technology talent cultivation in vocational schools.