Examining the sustainable leisure and business values in sporting events and lottery analyses development

Purpose: This study aims to clarify the meaning of sport analysis, explore the contributions derived from sporting event analysts, and highlights the importance of responsible sport gambling. It also investigates how sustainable practices can be integrated into sports analysis to enhance social well-being. Design/methodology/approach: Secondary text data from government documents, news articles, and website information were extracted by searching keywords such as sports lottery and sports analysis in traditional Chinese, and then analyzed to establish the research framework and scope. Subsequently, 18 interviews were conducted with stakeholders to gain deeper insights. Findings: The content analyses reveals that sport analysis tends to be sport data science. Sporting event analysts may contribute to improving the performance of players or a team, enhancing spectator sports, and increasing sports lottery revenues. In the leisure aspect, the professionalism of sporting event analysts not only increases epistemic and entertainment values in spectator sports but also boosts engagement with sport lotteries. To ensure these enhancements remain beneficial, it is vital to emphasize responsible sport gambling and sustainable practices that protect vulnerable groups and promote long-term health benefits for those involved in sports. The integration of sustainable practices in sport analysis and the expertise of sporting event analysts can significantly advance economic and social development by generating funds through sport lottery industry for athlete programs, sports infrastructure, and educational initiatives, aligning with multiple Sustainable Development Goals. Additionally, the professionalism of these analysts may enhance public understanding and engagement of sports, promoting increased participation in sports, reducing healthcare costs, and contributing to the development of a healthier and more resilient society. Originality: Emphasizing responsible sports gambling is essential to the sustainability of sports lotteries and the role of sporting event analysts.