A Multimodal Metaphorical Representation of Selected Political Cartoons in Nigeria

Complementing studies on the representation of political cartoons which apply metaphorical representation in the portrayal of societal ills, this study explores a multimodal metaphorical representation of selected political cartoons in Nigeria to investigate how cartoonists employed metaphors to represent the current political situation in the country. In the face of the ongoing election petitions and handover of office to the President, among other activities within the political domain in Nigeria, a number of political cartoonists have flooded the online platform with cartoons depicting visual metaphorical representations of happenings within the nation. Such metaphorical representations are semiotically showcased via such cartoons as Go to Court, the Scape Goat, Buhari’s Pet, Corruption, and Original Wahala Received by Me in the portrayal of reality that Nigeria faces today. Given the foregoing, this study combines linguistic and visual modes to form a multimodal representation of the metaphors used in the selected political cartoons. The study adopts a qualitative analysis of 10 political cartoons in Nigeria. It uses Kress and van Leeuwen’s (2006, 2020) approach to multimodality and Forceville’s (1996, 2016) view of visual realisations of conceptual metaphor in constructing meaning to investigate how visual images are constructed to cue conceptual metaphors. The results of the study suggest that Nigerian political cartoons rely mainly on visual metaphors as a means of communicating their messages. In addition, the metaphors used often rely on comic, exaggerated and simplistic depictions to convey their meaning effectively and to stir a strong emotional reaction from the readers. Furthermore, the findings of the study emphasise the importance of metaphorical representation in political cartoons and its implications for public discourse. The results reveal ways to improve the power of the metaphorical messages and the impact of the cartoons on public opinion. The study contributes to the multimodal metaphor research field and reveals the Nigerian public’s underlying beliefs and ideologies.