Impact of AI-Driven CRM on Customer Relationship Management and Business Growth in the Manufacturing Sector

The impact of AI technologies has changed major aspects of human lifestyle along with the operations of the business world at contemporary world. The dynamic shift has developed new processes and techniques within the manufacturing sector that is closely connected with the business improvement and customer relationship management. Based on this change, the research adopted a secondary qualitative design along with a case study approach to analyse the impact of AI-drive CRM on business growth and customer relationship management within the manufacturing industry. The findings suggested overall improvement of the business and vital enhancement of customer relationships within the industry as AI-driven CRM systems have improved customer satisfaction through seamless demand fulfilment.