Enhancing Visual Perception in Immersive VR and AR Environments: AI-Driven Color and Clarity Adjustments Under Dynamic Lighting Conditions

The visual fidelity of virtual reality (VR) and augmented reality (AR) environments is essential for user immersion and comfort. Dynamic lighting often leads to chromatic distortions and reduced clarity, causing discomfort and disrupting user experience. This paper introduces an AI-driven chromatic adjustment system based on a modified U-Net architecture, optimized for real-time applications in VR/AR. This system adapts to dynamic lighting conditions, addressing the shortcomings of traditional methods like histogram equalization and gamma correction, which struggle with rapid lighting changes and real-time user interactions. We compared our approach with state-of-the-art color constancy algorithms, including Barron’s Convolutional Color Constancy and STAR, demonstrating superior performance. Experimental results from 60 participants show significant improvements, with up to 41% better color accuracy and 39% enhanced clarity under dynamic lighting conditions. The study also included eye-tracking data, which confirmed increased user engagement with AI-enhanced images. Our system provides a practical solution for developers aiming to improve image quality, reduce visual discomfort, and enhance overall user satisfaction in immersive environments. Future work will focus on extending the model’s capability to handle more complex lighting scenarios.