ANALISIS PENINGKATAN PENGGUNAAN SEPEDA MOTOR DI KOTA DENPASAR

Currently, the motorcycle population in big cities in Indonesia is increasing very rapidly. Motorcycles are the most popular mode of transportation in Denpasar City. The increase in the use of motorcycles (SPM) has an impact on congestion, air pollution and high traffic accidents involving SPM. This study aims to analyze the increase in the use of SPM in Denpasar City, involving the variables of Household Characteristics, Costs, and Advantages of SPM. Primary data collection was carried out by distributing questionnaires, as many as 400 copies distributed throughout the sub-districts in Denpasar City. The questionnaire contains a Likert scale, containing statements, where respondents provide their perceptions through the available answer choices. Analysis of public perception data was analyzed using multiple linear regression statistical methods. Based on the results of the analysis, the variables of Household Characteristics, Costs, and Advantages of SPM have a significant positive effect on the Increase in the use of SPM, each with tcount = 6.110; 6.847; and 7.865> ttable = 1.966; and all sig values. 0.000 < 0.05. The influence of the three variables together is Fcount = 209.162 > Ftable = 0.072. Sig. value = 0.000 < 005. The equation model obtained is: Y = 0.296X1 + 0.294X2 + 0.290X3 + e.