Rejoinder: “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence”
An implicit assumption from prior research is made explicit to clarify the conditions for which information that can reduce uncertainty about a purchase can increase the likelihood the purchase is cancelled or returned.
Authors
- Julian K. Saint Clair (ORCID: https://orcid.org/0000-0003-4616-5698)
- Jeffrey D. Shulman (ORCID: https://orcid.org/0000-0001-5288-3421)
- Marcus Cunha (ORCID: https://orcid.org/0000-0003-2491-247X)
Institutions
- University of Georgia (US)
- University of Washington (US)
- Loyola Marymount University (US)
Publication Details
- Journal
- Marketing Science
- Published
- 2024-11-04
- DOI
- https://doi.org/10.1287/mksc.2024.1022
- Primary Topic
- Consumer Market Behavior and Pricing
- Type
- article
- Field-Weighted Citation Impact
- 0.00