The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments
We use a large-scale data set of thousands of field experiments conducted on Upworthy.com , an online media platform, to investigate the cognitive, motivational, affective, and grammatical factors implementable in messages that increase engagement with online content.
Authors
- Akshina Banerjee (ORCID: https://orcid.org/0000-0002-3669-8688)
- Oleg Urminsky (ORCID: https://orcid.org/0000-0003-4390-386X)
Institutions
- University of Michigan (US)
- University of Chicago (US)
- Ross School (US)
Publication Details
- Journal
- Marketing Science
- Published
- 2024-11-04
- DOI
- https://doi.org/10.1287/mksc.2021.0018
- Citations
- 14
- Primary Topic
- Sentiment Analysis and Opinion Mining
- Type
- article
- Field-Weighted Citation Impact
- 4.86