CORPORATE CULTURE OF HIGHER EDUCATION INSTITUTIONS AS A GUARANTEE OF THE EFFICIENCY OF PROFESSIONAL TRAINING OF FUTURE SPECIALISTS

Corporate culture occupies a prominent place in forming the image of a higher education institution, increasing its competitiveness and gaining popularity among applicants, students, and other institutions. On the one hand, corporate culture acts as a regulator of the behavior of teaching staff through a system of norms, rules, and values, and on the other hand, it acts as a guarantor of successful professional training of future specialists. The purpose of the article is to distinguish the meaning and phenomenon of corporate culture and to determine its place in the system of professional training of students. The main methods of research are comparative analysis of scientific-educational and methodological sources, regulatory and legal framework; and theoretical and empirical methods of generalization. Today, corporate culture acts as a universal socio-cultural phenomenon, a system of values, beliefs, business principles, norms of behavior, and traditions, which is an important intangible resource that provides social connections, communicative and information communication, harmonizes relations, affects the efficiency and competitiveness of the institution. This is an effective tool for the strategic development of a higher education institution, with the help of which employees identify themselves with the university, influence with their work the formation of its image and authority, success, and competitiveness. Corporate culture includes value-normative, organizational, communicative, socio-psychological, game components, and image structure of the educational institution, manifested at the internal and external levels. As a result of our research, we concluded the functional content, structure, and meaning of the corporate culture of higher education institutions.