Fake Review Detection Model Based on Comment Content and Review Behavior

With the development of the Internet, services such as catering, beauty, accommodation, and entertainment can be reserved or consumed online. Therefore, consumers increasingly rely on online information to choose merchants, products, and services, with reviews becoming a crucial factor in their decision making. However, the authenticity of reviews is highly debated in the field of Internet-based process-of-life service consumption. In recent years, due to the rapid growth of these industries, the detection of fake reviews has gained increasing attention. Fake reviews seriously mislead customers and damage the authenticity of online reviews. Various fake review classifiers have been developed, taking into account the content of the reviews and the behavior involved in the reviews, such as rating, time, etc. However, there has been no research considering the credibility of reviewers and merchants as part of identifying fake reviews. In order to improve the accuracy of existing fake review classification and detection methods, this study utilizes a comment text processing module to model the content of reviews, utilizes a reviewer behavior processing module and a reviewed merchant behavior processing module to model consumer review behavior sequences that imply reviewer credibility and merchant review behavior sequences that imply merchant credibility, respectively, and finally merges the two features for fake review classification. The experimental results show that, compared to other models, the model proposed in this paper improves the classification performance by simultaneously modeling the content of reviews and the credibility of reviewers and merchants.