Consumerism intoxication: an introduction to kitsch

Among conventions and simulacrums, kitsch’s pseudo-art embodies the feeling of bringing beauty to daily life, sustained by an hedonistic system of immediate pleasure. To reach a broad audience, interested in this experience, the kitsch product consisted of insignia of alienation, and that its ‘globalizor’ character seeks generic taste, formed by consuming masses of similar products. The “universal taste” representation has become possible due to reference construction of ‘easy beauty’, and simple to ‘’digest’ aesthetics and, therefore, empty in sense, originality, and, in a wide aspect, historicity. The text presents a historical introduction to domestic insertion of kitsch products, questioning its simulacrum’s character in sociocultural practices and representation dynamics.