New immersive alcohol marketing and commerce in metaverse environments
Alcohol companies are using novel immersive marketing techniques in metaverses. The impact on the experiences and drinking behaviours of users are unknown and require investigation.
Authors
- Georgia McLellan (ORCID: https://orcid.org/0000-0001-7684-3141)
- Tim McCreanor (ORCID: https://orcid.org/0000-0002-2295-9605)
- Helen Moewaka Barnes (ORCID: https://orcid.org/0000-0001-6649-4646)
- Antonia C. Lyons (ORCID: https://orcid.org/0000-0003-4254-3268)
- Taisia Huckle (ORCID: https://orcid.org/0000-0002-0669-0685)
- Kristen Mummert
Institutions
- University of Auckland (NZ)
- Massey University (NZ)
Publication Details
- Journal
- Drug and Alcohol Review
- Published
- 2024-11-04
- DOI
- https://doi.org/10.1111/dar.13967
- Citations
- 1
- Primary Topic
- Virtual Reality Applications and Impacts
- Type
- article
- Field-Weighted Citation Impact
- 0.37
Funders
- Health Research Council of New Zealand