The future of tourism: interview with Nicole Ferdinand about Notting Hill Carnival Futures

Purpose As the Journal of Tourism Futures celebrates its 10th anniversary, Dr. Albert Postma interviews Dr. Nicole Ferdinand (Oxford Brookes University Business School). Design/methodology/approach A personal interview. Findings The interview provides insights about the application of scenario planning for a mega event such as Notting Hill Carnival, how the process of scenario planning was experienced by the participants and the effect the study had on the Carnival, and how it was perceived in subsequent years. Originality/value Ferdinand shares her experiences with and learnings of the Notting Hill Carnival Futures project, conducted in 2013–2014 as first international project by the European Tourism Futures Institute.