Understanding Multiphase Tourist Satisfaction

Sharing travel experiences on social network sites constitutes a new type of interactive communication that is open to different interpretations and that also applies to tourist satisfaction. This study aims to unravel the mystery of the multiphasic nature of tourist satisfaction and tourist experience, including the sharing of travel experiences after return. The results indicate that tourist satisfaction is not only a function of symbolic images and destination performance, but it is also generated by online sharing with others during the recollection stage. This study suggests that tourism operators should consider developing memorable programs that will be enjoyed on site but also at recollection stages, after travel.