CREATIVE INDUSTRIES IN THE DATA ECONOMY: THE ESSENCE OF PERSPECTIVE

The rapid growth of the share of creative industries in the GDP of the Russian economy must be ensured in the Na - tional Project “Data Economy and Digital Transformation of the state”. The analytical base of the research is the results of de - velopments by leading Russian analytical centers (Agency for Strategic Initiatives, NAFI, HSE). The study presents the concep- tual foundations of the essence of creative industries from the perspective of their development and management in the data economy; the concepts of “digital economy” and “data economy” are differentiated. Results: 1. The essence of creative indus- tries is revealed in the understanding of aggregation of objective and subjective data. The study of creative industries as a combination of three areas (the economy of impressions; intellectual property objects; labor organization) allows us to identify the importance of subjective data (“impressions”) for the development of creative industries; to develop the architecture of the labor market of creative industries based on remote types of employment, involving (taking into account) citizens with disabilities. 2. For the concept of “impression”, characteristics are highlighted for use in the management of organizations of creative industries. 3. The approaches to statistical observation and research of creative industries from the point of view of aggregation of objective (statistical) and subjective data are clarified.