Mediating role of human behavior in societal influences on environmental sustainability

Abstract This research investigates the role of human behavior, particularly the Omani youth, in the context of societal influences on environmental sustainability. The research is based on the positivist paradigm using quantitative approach through the questionnaire survey strategy. A sample size of 216 Omani UG students (43 – Male, 173-Female), based on convenience sampling were chosen for the survey using non-experimental hypothesis testing research. Cultural values & norms, educational systems, and economic policies & practices constituted the dimensions of societal influences with the mediation of -environmental awareness & knowledge and environmental values & ethics as the behavioral dimensions on the environmental sustainability. Eight hypotheses were tested among which five were supported. Based on the study outcomes, suggestions have been drawn to the concerned ministry so that interventions may be administered to promote pro-environmental behavior among the students. These suggestions include possible interventions in renewable energy initiatives, waste management strategies, afforestation and green spaces, water conservation programs, environmental education and awareness, eco-friendly transportation, green building standards, international collaboration, and biodiversity conservation. The findings of this research would be of interest to both the academics and the practitioners in environmental sustainability.