Research on Strategies for the Integrated Development of Culture and Tourism in Hezhou City under the Background of High-Quality Tourism Development

In the context of the new era, the development of the tourism industry is in a crucial strategic opportunity period, and the integration of culture and tourism is a new trend in tourism development. By deeply exploring cultural connotations, shaping travel with culture, and highlighting culture through travel, continuous efforts are made to promote high-quality tourism development. Hezhou City possesses abundant total tourism resources, with rich cultural connotations. The city actively promotes in-depth integration of culture and tourism across various fields, dimensions, and the entire value chain to propel high-quality development in culture and tourism. However, challenges such as insufficient exploration of cultural connotations in tourism products and a single product typology persist. Using Hezhou City as an example, this article, based on a review of cultural tourism resources, analyzes the problems in the development of integrated culture and tourism, and explores suitable paths for the integrated development of culture and tourism in Hezhou City.