Implementasi Artificial Intelligence dalam Rekrutmen: Manfaat dan Tantangan di Industri 4.0

This study aims to explore the implementation of Artificial Intelligence (AI) in the recruitment process in the era of Industry 4.0, focusing on the benefits and challenges faced by companies. Utilizing a qualitative approach through in-depth interviews with recruitment teams, human resource managers, and candidates, the research finds that the adoption of AI brings several advantages, including enhanced efficiency in the selection process, improved screening accuracy, and an enriched candidate experience. However, significant challenges also arise, such as privacy and data security issues, a lack of transparency in algorithms, and regulatory uncertainties that may affect the adoption of this technology. The findings highlight the need for companies to address these challenges through the development of robust data protection policies, regular monitoring of algorithms, and educating both candidates and recruitment teams about AI usage. This research aims to provide insights for organizations in implementing AI ethically and effectively in the recruitment process.