The Saffronization of Public Knowledge in India

Abstract During the political regime of the Bharatiya Janata Party (BJP), public knowledge in India has been tarnished with political colors. The BJP has used the color saffron, which is closely associated with the Indian National Flag, as a sociopolitical tool to signal patriotism, nationalism, indigenization, and decolonization. However, the government’s policies and messages focus on the self-profiting mechanisms of Hindutva ideology. According to the BJP, the notions of pre-colonial knowledge systems and patriotism are only related to the Hindu religion. Thus, public knowledge in India has been politicized through “saffronization”: the color saffron, rightwing political ideologies, and religious fundamentalism combine to create false beliefs about Indian history and culture, which then inspire and excuse hate and crime.