O IMPACTO DA INTELIGÊNCIA ARTIFICIAL NA SOCIEDADE DIANTE DA LEI GERAL DE PROTEÇÃO DE DADOS: A LIMITAÇÃO JURÍDICA DA INTELIGÊNCIA ARTIFICIAL DIANTE DA LEI Nº 13.709/18

This is a scientific article whose theme is the impact of artificial intelligence on society in light of the General Data Protection Law. The LGPD defines the liability of data processing agents, who are controllers and operators, for damages caused by the exercise of the processing activity, in a manner similar to the system of the Consumer Defense Code (CDC). By providing citizens with rights over their data, the LGPD also tends to increase public transparency regarding data collection and analysis. Thus, it will not be restricted to private companies; in the public sphere, the State will also have to be clearer about how it handles citizen data. The aforementioned law establishes rules for the storage, sharing, use, and collection of citizen data, whether by public or private companies. The article aims to demonstrate how the uncontrolled use of artificial intelligence affects society as a whole, such as the new personal data protection legislation, protecting users and democracy, as well as highlighting the main difficulties faced by companies in the process of adapting and complying with the LGDP standards and the legal limitations of Artificial Intelligence. As a theoretical basis, articles, conventions and laws that corroborate the Brazilian legal system were adopted. The methodology used was a descriptive and exploratory literature review.