Analysis of the Russian market of educational programs in the field of additional professional education for specialists of pharmaceutical companies

Aim – conduct an analysis of the Russian market of educational programs in the field of additional professional education for specialists of pharmaceutical companies. Material and methods. The analysis of the market of educational programs was based on the data of the annual reporting of a number of institutions of higher education for the period from 2017 to 2021. Based on the data obtained, the share indicators of educational organizations in the Russian market of educational programs in the field of additional education of specialists from pharmaceutical enterprises were determined. The share indicator was used to determine the concentration of the educational programs market and the level of competition in the market using the concentration index and the Herfindahl – Hirschman index, respectively. In addition, in the course of the work, such analysis methods as generalization, methods of logical, classification analysis were used when combining ongoing programs of additional professional education into groups of systemic and comparative analysis when assessing both the overall profitability of the market by year and the profitability of individual universities. Results. Based on the analysis, data were obtained on the profitability of the market for additional professional education services for pharmaceutical industry specialists; the presence of a high level of concentration of educational services in the market of additional professional education with a slight level of competition was established; the features of the implementation of additional professional training for specialists in the pharmaceutical industry are determined. Conclusion. The importance of additional professional education for specialists in the pharmaceutical industry has been confirmed. The further direction of development of the sphere of additional professional education for workers of pharmaceutical enterprises has been determined. The increase in the Russian market of additional educational programs based on current data on the development of the industry was justified. Recommendations have been formulated to expand the currently implemented programs of additional professional education based on the growing needs of the pharmaceutical market.