Flavors of Fusion: The Role of Thai Street Food in Shaping Culinary Experiences for Chinese Tourists

This study investigated the significance of Thai street food in shaping the cultural and gastronomic experiences of Chinese tourists visiting Thailand. As culinary tourism gains global traction, street food has emerged as a key aspect of authentic cultural immersion, particularly in Thailand, where it is deeply embedded in daily life and national identity. This study employs a qualitative approach, using semi-structured interviews with 25 Chinese tourists in central Bangkok, to explore their perceptions and experiences with Thai street food. The findings indicate that the unique flavors, affordability, and convenience of street food are major attractions for Chinese tourists. Moreover, street food offers tourists direct interaction with local culture, allowing them to experience Thai customs and social dynamics in an informal, everyday setting. The study also uncovers that while tourists appreciate the variety and accessibility of Thai street food, some concerns persist, particularly regarding hygiene and the impact of weather conditions on the dining experience. Despite these challenges, Thai street food remains an essential and enjoyable component of the overall travel experience for Chinese visitors. The research contributes to the growing body of literature on gastronomy tourism by emphasizing the role of street food as both a cultural symbol and a tourism attraction. This study highlights the importance of supporting street vendors and maintaining high standards of food safety to enhance the street food experience for international tourists, making it a sustainable and competitive element of Thailand’s tourism industry.