How Green Transformational Leadership and Green Entrepreneurial Orientation Contribute to Firm Sustainable Performance: The Role of Green Innovation and Environmental Concerns

The prime aim of the quantitative study is to explore the impact of green transformational leadership and green entrepreneurship orientation on firm sustainable performance within the manufacturing sector of Saudi Arabia. In addition, the current research also examined the moderating effect of environmental concerns and the mediating impact of green innovation. For analysis, the current study adopted PLS-EM. From the findings, green transformational leadership and green entrepreneurship orientation significantly impact green innovation, leading to a sustainable firm's performance in the Saudi Arabia manufacturing industry. The same is statistically significant in enlightening the firm's sustainable performance. Green innovation has played a substantial role in mediating the impact of the correlation among transformational leadership and green entrepreneurship on firm sustainable performance. The present research further extends evidence showing that environmental concern has significantly moderated the relationship among green entrepreneurship orientation, green transformational leadership and firm sustainable performance. The findings provide implications for progress in the sustainable performance of manufacturing firms, specifically in Saudi Arabia. Hence, the emerging green transformational leadership and entrepreneurial orientation are integrating environmental concerns in firm governance and establishing promising strategies to enhance the manufacturing industry's sustainable performance in Saudi Arabia.