Tinjauan Literatur Tentang Etika Pemasaran Syariah: Prinsip, Implementasi, Dan Tantangan Dalam Bisnis Modern

Sharia showcasing morals has ended up an vital subject in cutting edge trade as mindfulness of moral standards in financial exercises proceeds to develop. Sharia promoting centers on the application of Islamic values in showcasing hones, such as equity, straightforwardness, and social duty. This ponder points to supply a comprehensive writing audit on the standards of Sharia promoting morals, its execution in commerce hones, and the challenges companies confront when applying these concepts within the digital period. The investigate strategy utilized may be a subjective writing audit, analyzing 50 pertinent diaries and insightful books. These sources incorporate distributions from 2018 to 2023, centering on Sharia showcasing and Islamic trade practices.The study's discoveries appear that the most standards of Sharia showcasing incorporate trustworthiness (91%), straightforwardness (87%), and adjusting the interface of makers and buyers (82%). In terms of execution, around 75% of companies applying Sharia showcasing techniques detailed an increment in client devotion, whereas 68% of companies experienced feasible commerce development. Be that as it may, the most challenges confronted are the integration of innovation in Sharia promoting (65%) and competition with non-Sharia companies (58%). In conclusion, Sharia promoting can be an successful technique for building customer believe and guaranteeing trade maintainability. Be that as it may, way better adjustment to present day innovation and worldwide showcase challenges is required.

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Institutions

Publication Details

Journal
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584)
Published
2024-09-26
DOI
https://doi.org/10.37680/almikraj.v5i01.6125
Primary Topic
Islamic Finance and Communication
Type
article
Field-Weighted Citation Impact
0.00
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article

Tinjauan Literatur Tentang Etika Pemasaran Syariah: Prinsip, Implementasi, Dan Tantangan Dalam Bisnis Modern

Diana Ambarwati, Ahmad Abroza
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584)
Islamic Finance and Communication
article

Tinjauan Literatur Tentang Etika Pemasaran Syariah: Prinsip, Implementasi, Dan Tantangan Dalam Bisnis Modern

Diana Ambarwati, Ahmad Abroza
article en

Abstract

Sharia showcasing morals has ended up an vital subject in cutting edge trade as mindfulness of moral standards in financial exercises proceeds to develop. Sharia promoting centers on the application of Islamic values in showcasing hones, such as equity, straightforwardness, and social duty. This ponder points to supply a comprehensive writing audit on the standards of Sharia promoting morals, its execution in commerce hones, and the challenges companies confront when applying these concepts within the digital period. The investigate strategy utilized may be a subjective writing audit, analyzing 50 pertinent diaries and insightful books. These sources incorporate distributions from 2018 to 2023, centering on Sharia showcasing and Islamic trade practices.The study's discoveries appear that the most standards of Sharia showcasing incorporate trustworthiness (91%), straightforwardness (87%), and adjusting the interface of makers and buyers (82%). In terms of execution, around 75% of companies applying Sharia showcasing techniques detailed an increment in client devotion, whereas 68% of companies experienced feasible commerce development. Be that as it may, the most challenges confronted are the integration of innovation in Sharia promoting (65%) and competition with non-Sharia companies (58%). In conclusion, Sharia promoting can be an successful technique for building customer believe and guaranteeing trade maintainability. Be that as it may, way better adjustment to present day innovation and worldwide showcase challenges is required.

AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584)Vol. 5(01)
Universitas Muhammadiyah Metro (ID), Institut Agama Islam Negeri Manado (ID)
Openalex Percentile: Top 69%
Islamic Finance and Communication
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