“Impact of service quality on tourists’ satisfaction in Agri tourism destinations in Kerala”

This study identified key determinants of agri tourism for the assessment of perceived service quality, regression analysis used to examine the impact of service quality dimensions on customer satisfaction. Utilizing a self-administered questionnaire and judgemental sampling technique, 100 responses from both domestic and foreign tourists were collected and analysed. The factor analysis identified seven indicators of quality of services, those are products and services, price (price worthiness), place (accessibility), promotion, people (service personnel), physical evidence (ambience) and process (customer services). The results of regression study showed that these variables have favourable effect on customer satisfaction, and that perceived service quality.