A Study on User Satisfaction towards Whatsapp

The purpose of this study is to identify the user's satisfaction of WhatsApp.The new research model and an instrument are used to examine the influence of various quality factors of mobile application on user satisfaction especially WhatsApp.In this generation every individual has a smartphone which has many applications for our day to day use one of them will be WhatsApp.Based on the valid responses collected through a questionnaire, descriptive statistics, and other techniques use to find relationship between the independent and dependent factors.The results of the study indicate that reliability, usability, efficiency, significantly affect the consumer satisfaction of WhatsApp mobile application.This study helps to know the taste of users and what makes them comfortable to use this application in the current technology.This research paper is to measure the Satisfaction level of WhatsApp Messenger; user satisfaction is a measure of how products and services supplied by a company meet User expectation.User satisfaction is critical if a company is to register high sales profits.The study of on this project helped me to know current market scenarios of WhatsApp and also the variety of services that it offers to the users.