Product development of sweets chocolate cube using value engineering method

Cocoa is one of the plantation commodities that has an important role in economic activities as a foreign exchange earner. Indonesia is ranked first in Asia with the highest consumption of chocolate, which is 7.3 kg per capita. Chocolates are seen by consumers as a comfort food or stress relief. For consumers who buy chocolate for their own consumption, consuming chocolate in a small size causes consumers to act more impulsively to consume larger quantities. Consumption of chocolate in small sizes (one bite size) gives the impression that the product has a premium image and higher quality. The purpose of this study was to identify the characteristics of chocolate that influence the decisions of product purchasing and to develop one-bite-sized chocolate cubes using the value engineering method. The study used 433 respondents with the criteria of chocolate consumers aged 15-40 years. Based on the research, chocolate bars and molded chocolate are the types of chocolate most often consumed with a frequency of 2-3 times a month. Consumers have the highest complaints when consuming chocolate, namely melted chocolate which makes hands dirty due to its big size and is too hard to bite. Based on the consumer needs analysis, consumers want the development of milk chocolate cube candy with nuts filling. Four alternative cube milk chocolate concepts with a cocoa mass percentage of 50% were prepared using 2 variations in the number of cocoa beans and cocoa fat (40%:10% and 35%:15%) and 2 variations of nuts (almonds and cashews). Based on the hedonic test results, milk chocolate cubes with a formula of 10% cocoa butter and cashew nut filling had the highest product value of 0.013 compared to other formulas. Chocolate color and ease of eating are the attribute weights with the highest weights. It can be concluded that the milk chocolate cube formula is 40% cocoa beans; 10% cocoa butter, cashew nut filling is the selected formula with a production cost of IDR 985.00/g.