A Study on Consumer Buying behaviour on Air Conditioner

This study examines consumer buying behavior for air conditioners, focusing on the factors influencing their purchase decisions.The primary objective is to understand consumer preferences, while secondary objectives explore awareness of energy-efficient models and the impact of brand reputation.Data collected through a questionnaire provides insights into key influences such as brand reputation, energy efficiency, price, and product features, offering valuable information for manufacturers and marketers to align their offerings with consumer expectations.Statistical analyses, including chi-square, correlation, sample ttest, and ANOVA, reveal significant relationships between factors like income, brand loyalty, and satisfaction with energy-efficient models.The findings serve as a guide for businesses aiming to better meet consumer needs and preferences, particularly in promoting energy-efficient technologies.