Research on Privacy Protection and Security Technology of New Media Big Data Platforms

With the rapid development of new media technology and the widespread popularity of big data applications, new media big data platforms are facing serious privacy leakage and security risks while providing personalized services and enhancing user experience. This paper discusses in depth the challenges and coping strategies faced by new media big data platforms in the field of privacy protection and security, as well as the future development trend. The following conclusions are drawn: (1) New media big data platforms face serious privacy leakage and security risks while providing personalized services and enhancing user experience. (2) New media big data platforms face multiple technical challenges in the area of privacy protection and security, including the balance between performance and efficiency, the balance between privacy and security, the challenge of cross-platform data protection, and the rapidity of technology updates. (3) With the continuous improvement of relevant laws and regulations and the policy environment, new media big data platforms need to pay close attention to policy developments to ensure the legitimate collection, use and protection of user data. (4) The privacy protection and security technology of new media big data platforms will show the development trend of technological innovation and integration, standardization and normalization, user participation and transparency, as well as cooperation and sharing.