Media Education: Pedagogical Aspects Of Information And Media Culture

Media education is becoming a characteristic phenomenon in the modern information and educational sphere.One of its goals is the mastery by its subjects of the mediating functions of communication systems, their means and technologies, the formation of subjects' skills for conscious and responsible perception of information of the social and information environment, including media information.In this aspect, the article considers the status of media education, its essence and characteristic features.Such concept as "media literacy", the ability to perceive and critically analyze the content of the media environment and express oneself in this environment, media creativity through the technologies of media environment implementation is closely related to media education.That is, a new specific direction of the subject's information activity in the context of his/her information interaction with the socio-information environment is formulated in order to form information culture and subculture as an invariant property of personality.Modern society is based on the use of information and knowledge.Today, it is impossible to ignore the ubiquity of media, various forms of ICT, or their impact on private and public life, economy and production, education and culture.In this context, for the successful adaptation of the individual in society and active participation in the life of digital society, new types of IT-competencies are required, contributing to the formation and development of personal culture of knowledge and cognition.