Ready to Work Program Uses Training and Mentoring Methods for Micro Businesses in Bali Province

Micro business units have difficulty maintaining business units. Micro business units are difficult to grow into small business units to become medium business units. The ready to work program aims to help micro-enterprises in Bali Province. The purpose of the ready-to-work program is to provide entrepreneurial knowledge and maximize the use of social media as a means of promotion and transactions for micro-enterprises. Program participants are 20 residents of Bali Province. The micro business unit that was accompanied focused on the food and beverage business. The ready-to-work program uses training and mentoring methods that are carried out offline and online. The ready to work program lasts for one year by lecturers and students of Ciputra University Surabaya. The results of the ready-to-work program are divided into two groups: 1) increasing entrepreneurial knowledge so that participants can understand and apply the seven basic competencies of entrepreneurs, 2) Micro businesses are able to use social media (Instagram) as a medium of promotion and transactions (sales).

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Publication Details

Journal
Dinamisia Jurnal Pengabdian Kepada Masyarakat
Published
2024-10-20
DOI
https://doi.org/10.31849/dinamisia.v8i5.20647
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00
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article

Ready to Work Program Uses Training and Mentoring Methods for Micro Businesses in Bali Province

Krismi Budi Sienatra, Monika Teguh, Sri Nathasya Br Sitepu
Dinamisia Jurnal Pengabdian Kepada Masyarakat
SMEs Development and Digital Marketing
article

Ready to Work Program Uses Training and Mentoring Methods for Micro Businesses in Bali Province

Krismi Budi Sienatra, Monika Teguh, Sri Nathasya Br Sitepu
article en

Abstract

Micro business units have difficulty maintaining business units. Micro business units are difficult to grow into small business units to become medium business units. The ready to work program aims to help micro-enterprises in Bali Province. The purpose of the ready-to-work program is to provide entrepreneurial knowledge and maximize the use of social media as a means of promotion and transactions for micro-enterprises. Program participants are 20 residents of Bali Province. The micro business unit that was accompanied focused on the food and beverage business. The ready-to-work program uses training and mentoring methods that are carried out offline and online. The ready to work program lasts for one year by lecturers and students of Ciputra University Surabaya. The results of the ready-to-work program are divided into two groups: 1) increasing entrepreneurial knowledge so that participants can understand and apply the seven basic competencies of entrepreneurs, 2) Micro businesses are able to use social media (Instagram) as a medium of promotion and transactions (sales).

Dinamisia Jurnal Pengabdian Kepada MasyarakatVol. 8(5)
Binus University (ID), Universitas Ciputra (ID)
Openalex Percentile: Top 64%
SMEs Development and Digital Marketing
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Ready to Work Program Uses Training and Mentoring Methods for Micro Businesses in Bali Province — Krismi Budi Sienatra, Monika Teguh, et al. · Dinamisia Jurnal Pengabdian Kepada Masyarakat (2024) | TGRS Research Map | TGRS