Adopting Circular Economy Principles: How Do Conflict Management Strategies Help Adopt Smart Technology in Jordanian SMEs?

Smart technology is essential for integrating circular economy principles. This research investigates how conflict management strategies (collaboration, accommodation, avoidance, compromise, and competition) impact the adoption of smart technology, particularly blockchain, in Jordanian SMEs. Additionally, the study explores the moderating role of customer-centric green supply chain management in the relationship between blockchain adoption and circular economy principles. This research addresses a gap in the literature by focusing on Jordanian SMEs, an under-explored context. Data were collected from 421 senior managers, department heads, and executives of Jordanian SMEs, and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), to test the hypotheses and analyze complex relationships. The findings reveal that conflict management strategies are critical in blockchain adoption, with collaboration and compromise emerging as the most influential. Moreover, blockchain adoption positively impacts the implementation of circular economy principles. The moderating effect of customer-centric green supply chain management enhances the sustainability and competitiveness of SMEs through blockchain technology. This research contributes to theory and practice by providing valuable insights into the strategic role of conflict management in driving technological innovation and sustainability within the circular economy framework, particularly in the context of Jordanian SMEs.