Fostering an age-friendly Marketing Education: Integrating IntergenerationalLearning in Marketing Courses

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Publication Details

Journal
Marketing Education Review
Published
2024-10-01
DOI
https://doi.org/10.1080/10528008.2024.2422439
Primary Topic
Management and Marketing Education
Type
article
Field-Weighted Citation Impact
0.00
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article

Fostering an age-friendly Marketing Education: Integrating IntergenerationalLearning in Marketing Courses

Alexander H. Ziegler, Louis J. Medvene
Marketing Education Review
Management and Marketing Education
article

Fostering an age-friendly Marketing Education: Integrating IntergenerationalLearning in Marketing Courses

Alexander H. Ziegler, Louis J. Medvene
article en

Abstract

Click on the DOI link to access this article at the publishers website (may not be free).

Marketing Education ReviewVol. 34(4)
Wichita State University (US)
Openalex Percentile: Top 67%
Management and Marketing Education
DOISourceOpenAlex
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Fostering an age-friendly Marketing Education: Integrating IntergenerationalLearning in Marketing Courses — Alexander H. Ziegler, Louis J. Medvene · Marketing Education Review (2024) | TGRS Research Map | TGRS