Implementation Of Tourism Policies In The Development Of Jerowaru Tourism Village, East Lombok

Alternative tourism through the development and empowerment of village communities is one solution to address poverty in coastal areas. Jerowaru Tourism Village is one of the villages implementing this policy. A case study method and Woolcock’s social capital theory are used to assess the extent of the policy's success, particularly regarding community participation in tourism village development. Data were collected through observation, interviews with community informants and stakeholders, as well as field documentation. The analysis results, through reduction and conclusion drawing, indicate that the implementation of policies, particularly for tourism villages, refers to the Tourism Law, Regional Autonomy Law, Regulation No. 10 of 2020, the Long-Term Development Plan, local regulations, and the NTB Governor's Regulation of 2021. Several important aspects support the implementation of the tourism village policy. First, there is the aspect of tourism policy implementation in Jerowaru, which includes coordination, communication, and disposition. Second, there is the aspect of community awareness and involvement, particularly the role of tourism awareness groups, especially among the youth. Third, there is the aspect of initiation. The initiation of tourism village development is driven by the tourism awareness community as a manifestation of independence and awareness in developing potential and ensuring sustainable environmental protection.