ANALYSIS OF THE IMPACT OF THE POLISH-UKRAINIAN BORDER CONFLICT ON THE EXPORT AND IMPORT ACTIVITIES OF ENTERPRISES

The article focuses on the Polish-Ukrainian border conflict, which has become a focal point of geopolitical tension. The consequences of this conflict extend beyond the political realm and impact the export-import activities of enterprises. The blockades are being implemented in six of the nine directions along the border between Poland and Ukraine, which is a key factor in deepening the crisis. This study aims to comprehensively analyse the multifaceted impact of the conflict on trade dynamics, regulatory changes, operational challenges faced by businesses, and potential strategies adopted to overcome these difficulties. This study uses a mix of methods, such as in-depth interviews with key stakeholders and statistical analysis of trade data from the State Statistics Service of Ukraine, to find out how geopolitical factors, trade policy, and business operations are all connected in complex ways. By shedding light on the complex relationship between border conflict and export-import activity, this study provides valuable insights for policymakers, businesses, and researchers grappling with the effects of geopolitical tensions on international trade.