“ExpoImagina”: a triple helix framework for linking public universities towardssocial innovation

The Universidad de Guadalajara, as a public institution with 232 years of tradition, faces economic and political challenges that affect its academic and research development. Through the "ExpoImagina" event, it has promoted entrepreneurship, linking students with the private sector and municipal governments. Since its inception in 2018, the event has evolved, incorporating conferences, exhibitions and workshops that promote entrepreneurial talent. The collaboration between the university and the Ministry of Rural Development of Jalisco has allowed a significant impact, with thousands of visitors and remarkable economic growth. In addition, the workshops have facilitated the creation of networks between students and professionals, supporting the development of innovative ideas. In short, the university acts as a catalyst for entrepreneurship in the region, providing resources and knowledge that contribute to the well-being of the community.