Assessing the Effect of Strategic Alliances on Organizational Performance of Commercial Banks in Nigeria

This study was carried out to examine the effect of Strategic Alliances on Organizational performance of commercial banks in Nigeria. The study adopted a cross-sectional survey design with primary data generated through self-administered questionnaire. The population for this study was five (5) commercial banks in South-South, Nigeria. The study however focused mainly on their regional offices located in Asaba, Delta State, Nigeria. Six regional managers for each bank were used as the study respondents giving a total of 30 respondents. Census sampling was adopted since the study sample was small. The reliability of the instrument was achieved by the use of the Cronbach Alpha with all the items scoring alpha coefficient above 0.70. The hypotheses were tested using the spearman rankorder correlation co-efficient with the aid ofstatistical package for social sciences (SPSS). The tests were carried out at a 95% confidence interval and a 0.05 level of significance. The study findings revealed that there is a significant relationship between strategic alliances on revenue performance, cost efficiency performance and on the profitability of commercial banks in South-South, Nigeria. The study recommends that commercial banks should invest in modern technologies to effectively integrate all the banks functions and activities to minimize operational costs. The top management team should invest more on financial innovations so that customers will have a wide scope of banking products to choose from leading to customer satisfaction and improve value addition which in turn enhances financial performance.

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Publication Details

Journal
NG Journal of Social Development
Published
2024-10-20
DOI
https://doi.org/10.4314/ngjsd.v14i2.10
Primary Topic
Global and Cross-Cultural Management
Type
article
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article

Assessing the Effect of Strategic Alliances on Organizational Performance of Commercial Banks in Nigeria

Vincent Edewhor, Lucky Okoh
NG Journal of Social Development
Global and Cross-Cultural Management
article

Assessing the Effect of Strategic Alliances on Organizational Performance of Commercial Banks in Nigeria

Vincent Edewhor, Lucky Okoh
article en

Abstract

This study was carried out to examine the effect of Strategic Alliances on Organizational performance of commercial banks in Nigeria. The study adopted a cross-sectional survey design with primary data generated through self-administered questionnaire. The population for this study was five (5) commercial banks in South-South, Nigeria. The study however focused mainly on their regional offices located in Asaba, Delta State, Nigeria. Six regional managers for each bank were used as the study respondents giving a total of 30 respondents. Census sampling was adopted since the study sample was small. The reliability of the instrument was achieved by the use of the Cronbach Alpha with all the items scoring alpha coefficient above 0.70. The hypotheses were tested using the spearman rankorder correlation co-efficient with the aid ofstatistical package for social sciences (SPSS). The tests were carried out at a 95% confidence interval and a 0.05 level of significance. The study findings revealed that there is a significant relationship between strategic alliances on revenue performance, cost efficiency performance and on the profitability of commercial banks in South-South, Nigeria. The study recommends that commercial banks should invest in modern technologies to effectively integrate all the banks functions and activities to minimize operational costs. The top management team should invest more on financial innovations so that customers will have a wide scope of banking products to choose from leading to customer satisfaction and improve value addition which in turn enhances financial performance.

NG Journal of Social DevelopmentVol. 14(2)
Openalex Percentile: Top 72%
Global and Cross-Cultural Management
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Assessing the Effect of Strategic Alliances on Organizational Performance of Commercial Banks in Nigeria — Vincent Edewhor, Lucky Okoh · NG Journal of Social Development (2024) | TGRS Research Map | TGRS