Building knowledge graph for relevant degree recommendations using semantic similarity search and named entity recognition

Career guidance is a critical and often daunting process, particularly during the transition from high school to higher education within the Moroccan education system. Faced with a vast array of university programs and career options, students frequently struggle to make informed decisions that align with their aspirations and skills. To address this challenge, our research introduces an innovative system that combines semantic similarity search with knowledge graph (KG) construction to enhance the precision and personalization of academic recommendations. By utilizing Sentence-BERT (SBERT) for semantic similarity, we generate embedding vectors that capture nuanced relationships between student profiles and degree descriptions. Subsequently, named entity recognition (NER) is applied to extract essential information such as skills, fields of study, and career opportunities from these profiles and descriptions. The extracted entities and their interrelationships are then structured into a coherent KG, stored in a Neo4j database, enabling efficient querying and visualization of complex data connections. This approach provides a transparent and explainable framework, ultimately delivering tailored advice that aligns with students’ individual needs and educational goals.