Analysis of the Economic-Financial Viability of Setting up a Motorcycle Parts Store in the City of Santa Izabel do Pará

Objective: Analyze the economic and financial viability of implementing a motorcycle parts store in the municipality of Santa Izabel do Pará. Theoretical Framework: Brazil is one of the most entrepreneurial countries in the world, and the activities of small and medium-sized entrepreneurs contribute to the country's economic and social development. However, many businesses end up closing down early on. The success of a new business depends on the development of an adequate plan, which will allow the entrepreneur to evaluate the different factors that make up the venture before even starting it. The business plan is a tool that allows the entrepreneur to organize and plan their ideas to achieve the success of their business. Method: This work was carried out as bibliographical research and a case study, to be applied, of an exploratory nature with a qualitative and quantitative approach, with the carrying out of an unstructured interview with an entrepreneur in the motorcycle parts sector. Results and Discussion: The results of the financial indicators show a favorable scenario for the implementation of the business, with a NPV value of R$ 460,979.24, over a five-year cash flow, an internal rate of return of 153% per year and an estimated return on investment period of 8 months. Research Implications: To carry out a business venture, it is necessary to dedicate many hours of work, in addition to a considerable financial investment. And the financial plan allows the entrepreneur to translate into numbers how viable the implementation of the business is. Originality/Value: Although all financial indicators indicate the viability of the business, after the implementation of the enterprise it will be possible to improve the different sectors of the company and adjust the negative points during the activities, such as, for example, carrying out a satisfaction survey with customers who are buying in the store, aligning negotiations with suppliers in the best way and offering new products.