CONTROL OF INDOOR ADVERTISEMENT BY COMMUNITY ORGANIZATIONS
This study aimed to clarify the effect of controlling indoor advertisements and considered factors for community organizations to control indoor advertisements. In community organization’s areas in Pontocho, Ichinenzaka/Ninenzaka, and Arashiyama in Kyoto, it was clarified that some indoor advertisements can be displayed after prior discussion between community organizations and business operators. Most indoor advertisements were paper and stickers and did not exceed local standards, making them difficult to control. After prior consultation, if indoor advertisements that were not planned are displayed, the community organization should require the business operators to make improvements, even if indoor advertisement standards are not exceeded.
Authors
- Kunihiko Matsumoto (ORCID: https://orcid.org/0009-0006-3636-4043)
- Masanori Sawaki
- Yui Takeda
Institutions
- The University of Osaka (JP)
Publication Details
- Journal
- Journal of Architecture and Planning (Transactions of AIJ)
- Published
- 2024-10-31
- DOI
- https://doi.org/10.3130/aija.89.2105
- Citations
- 1
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 1.13