CONTROL OF INDOOR ADVERTISEMENT BY COMMUNITY ORGANIZATIONS

This study aimed to clarify the effect of controlling indoor advertisements and considered factors for community organizations to control indoor advertisements. In community organization’s areas in Pontocho, Ichinenzaka/Ninenzaka, and Arashiyama in Kyoto, it was clarified that some indoor advertisements can be displayed after prior discussion between community organizations and business operators. Most indoor advertisements were paper and stickers and did not exceed local standards, making them difficult to control. After prior consultation, if indoor advertisements that were not planned are displayed, the community organization should require the business operators to make improvements, even if indoor advertisement standards are not exceeded.

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Publication Details

Journal
Journal of Architecture and Planning (Transactions of AIJ)
Published
2024-10-31
DOI
https://doi.org/10.3130/aija.89.2105
Citations
1
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
1.13
Controls
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article

CONTROL OF INDOOR ADVERTISEMENT BY COMMUNITY ORGANIZATIONS

Kunihiko Matsumoto, Masanori Sawaki, Yui Takeda
1 citations
Journal of Architecture and Planning (Transactions of AIJ)
Digital Marketing and Social Media
1.13
article

CONTROL OF INDOOR ADVERTISEMENT BY COMMUNITY ORGANIZATIONS

Kunihiko Matsumoto, Masanori Sawaki, Yui Takeda
article en
1 citations

Abstract

This study aimed to clarify the effect of controlling indoor advertisements and considered factors for community organizations to control indoor advertisements. In community organization’s areas in Pontocho, Ichinenzaka/Ninenzaka, and Arashiyama in Kyoto, it was clarified that some indoor advertisements can be displayed after prior discussion between community organizations and business operators. Most indoor advertisements were paper and stickers and did not exceed local standards, making them difficult to control. After prior consultation, if indoor advertisements that were not planned are displayed, the community organization should require the business operators to make improvements, even if indoor advertisement standards are not exceeded.

Journal of Architecture and Planning (Transactions of AIJ)Vol. 89(825)
The University of Osaka (JP)
Openalex Percentile: Top 16%
Digital Marketing and Social Media
1.13
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