PERMANENT MAKEUP AS A METHOD OF APPEARANCE CORRECTION FOR CLEFT LIP: AESTHETIC AND PSYCHOLOGICAL ASPECTS

The article focuses on the use of permanent makeup as a method for correcting the appearance of cleft lip, highlighting both aesthetic and psychological aspects.The aim is to demonstrate the aesthetic and psychological effectiveness of medical tattooing for patients with post-surgical scars and deformities resulting from cleft lip correction.The study employed general scientific methods of cognition, such as analysis, synthesis, comparison, generalization, and systematization.The results show that permanent makeup, or micropigmentation, involves introducing special pigments into the upper layers of the skin to achieve a long-lasting cosmetic effect.This procedure is effective for masking scars left after cleft lip correction surgeries and for adjusting lip asymmetry, which is crucial for enhancing appearance and creating more symmetrical and aesthetically pleasing contours.Permanent makeup is known for its precision and ability to replicate makeup elements, such as lip contouring, allowing for natural scar camouflage and a long-lasting effect.Additionally, the study revealed that permanent makeup is resistant to external factors and can be combined with other cosmetic procedures like filler injections, expanding its potential in personalized appearance correction.Due to its adaptability, this technique provides a more natural aesthetic result for patients with cleft lips.Beyond aesthetic benefits, the research found a significant psychological impact of permanent makeup, as it helps reduce social anxiety, boosts self-esteem and self-perception, and supports social integration.Such correction has a positive effect on emotional stability, reduces stigmatization, and enhances the sense of control over one's image.The practical value of the study lies in identifying