Customized language models for tourism management: Implications and future research
• Tourism stakeholders are increasingly using generative artificial intelligence. • Customized language models facilitate new forms of interaction. • Example use-cases and implications for tourism management are discussed. • A preliminary future research agenda is developed.
Authors
- Aarni Tuomi (ORCID: https://orcid.org/0000-0002-0515-1313)
- Mário Passos Ascenção (ORCID: https://orcid.org/0000-0002-0536-0860)
- Iis Tussyadiah (ORCID: https://orcid.org/0000-0003-0729-1712)
Institutions
- University of Surrey (GB)
- Haaga-Helia University of Applied Sciences (FI)
- Wakayama University (JP)
Publication Details
- Journal
- Annals of Tourism Research
- Published
- 2024-10-31
- DOI
- https://doi.org/10.1016/j.annals.2024.103863
- Citations
- 14
- Primary Topic
- AI in Service Interactions
- Type
- article
- Field-Weighted Citation Impact
- 4.86
Funders
- European Regional Development Fund