PROSPECTS AND SOLUTIONS FOR BUILDING SUSTAINABLE BANCASSURANCE IN VIETNAM

Bancassurance is a relatively young market in Vietnam, yet its contribution to the total revenue of the insurance sector has witnessed rapid growth and is expected to continue expanding in the future. This paper provides a theoretical foundation on bancassurance, analyzes its development prospects, and examines the current state of bancassurance operations in Vietnam. Additionally, it highlights certain limitations in the implementation of bancassurance in Vietnam. Based on these findings, the paper proposes solutions for building a sustainable bancassurance model in the country.