SOME THEORETICAL BASIS AND EXPERIENCE FOR DEVELOPING WELLNESS TOURISM

Wellness tourism is the combination of two large and growing industries worth millions and billions of dollars: tourism and Wellness. Differences in the definition of wellness tourism in different countries have created specific differences in the segmentation of wellness tourists in different countries. Wellness tourism is often confused with medical tourism - not only by consumers but also in destination marketing. Using the desk study methodology, the paper aims to clarify some theoretical and practical bases for developing wellness tourism, thereby drawing some lessons for Vietnam in developing this kind of tourism.