How Artificial Intelligence Optimizes Customer Relationship Management in the Tourism Industry

This study focuses on the application of artificial intelligence technology in the field of customer relationship management in the tourism industry and the problems encountered in this application. At the same time, it will propose corresponding solutions and analyze the many challenges currently faced by artificial intelligence technology, covering Data privacy and security issues, the accuracy of customer data analysis, the cost of technology application, and system integration problems. Furthermore, this article will deeply explore the use of blockchain technology, big data analysis, cloud computing and artificial intelligence integration platforms and solutions. In terms of specific ways to address these challenges, research shows that tourism companies have achieved significant optimization in terms of customer data protection, analysis accuracy, cost control, and system synergy by using these technical means.